NEW!
Mortgage Daily Alert Service (MDAS)™

Know When Your Customer's Credit

was Pulled by a Competing Lender

#1 Mortgage Retention Strategy

Get Daily Alerts When Your Customers Apply for a Mortgage Elsewhere

Keeping in contact with your previous closed customers is important – but it's not enough to ensure they will contact you when they are ready for their next mortgage loan. Even a good retention program such as an email drip campaign that's designed to stay in front of your customers won't guarantee they will come back to you. Loan Officer turnover only compounds the issue. That's where MDAS™ comes in – you'll be notified in the morning when a customer was targeted by a competitor the day before.

You'll be informed when your customer applies for any of these mortgages:

  • Conventional
  • Cash-Out / Debt Consolidation
  • FHA
  • VA
  • Refinance
  • Purchase
  • 2nd Mortgages

How It Works

Our Mortgage Daily Alert Service scans Equifax's® credit pull database every day and cross‑references it with your customer database. Every morning, you'll receive an email with a link to your list of customers who had their credit pulled on the previous day. You'll know who is trying to obtain a home loan elsewhere. It discovers every application and even a simple quote request when their credit is pulled by a bank, credit union or mortgage lender.

Daily Alert Report

Every morning, you'll receive an email with a link to your list of customers who had their credit pulled on the previous day. You'll know who is at risk for obtaining a home loan elsewhere.

Each report gives you:

  • An overview of how many alerts you've received for the day.
  • A monthly view that shows you the number of alerts for the month.
  • A secure link to download your at-risk customers.

Automatic Counter‑Propositions

Each morning we automatically send personalized Counter-Propositions to each customer to prevent a missed opportunity. We provide marketing copy and design of the highest quality – ensuring brand integrity with each communication. The call-to-action responses go directly to you from one or more of these effective media channels:

  • Direct Mail
  • Email
  • Text Message

In-Market List Ready Every Morning

Get your Daily Alerts in your CRM or Lead Manager System every morning. Our IT department will set up your account so that every morning your leads will flow into your CRM ready for your Loan Officers to call them.

For More Information, Pricing or to Request a Demo

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